The pic on left is focusing on chair, not drink; (tap your smart phone screen to choose the focal point) it's too "cool" (blue) and not framed well (too much empty space in lower right corner). The pic on the right fixes all those problems.
Being a semi-pro photographer I have a thing about posting good pics on social media. But now being a business owner of downtown Kokomo's Main Street Cafe taking good pics for social media is imperative.
The basic tools needed:
- A good camera phone (eg. big difference between a 3G iPhone and 4G/5G iPhone)
- Camera+ app (Instagram will work if you take it easy on the filters/effects)
Now for some photo skills:
Every room with a window has good light, you just have to find it. Good light here means there's light on the front of the cup, beside & behind. That leaves sexy shadows on the left side of the cup. Good light often leaves some shadows, but doesn't have to. Good light will allow you to turn OFF the horrible flash on your camera phone. (Did you get that? Turn off your camera phone flash.)
If there's no light on the front of your subject, your subject will be dark. Side or back lighting enhances. Too much bright light will "blow out" your subject.
With the pic above I could have taken a picture of just the espresso cup. Instead I chose to include a bit of the vibe of our little bistro. Now, not just the espresso is attractive, but the ambiance is too!
rule of thirds. Most camera phones have these handy grid lines (or they can be turned on). The idea is to get your subject in the intersection of any of these lines. This is a GUIDELINE and not a hard and fast rule. The red box here is where I tapped the screen to choose the focal point. I added just 1/2 of an amber filter in Camera+ since this was in the shade and had a cool tint to it.
1. Good lighting. Find where it is in your business at different times a day. And remember shadows are sexy.
2. Frame it. Feature your product but give us a glimpse of your location. Think story, not just product.
3. Focus. Tap your screen on your subject. Our eyes go to what's in focus.
4. Edit. Crop it and enhance your product with filters/effects but don't over-edit. Think about the temperature of the pic. Does cool or warm serve it best? Does it look like your product in real life?